Microsoft’s “designer” app could be Canva’s next rival: everything we know so far

Microsoft officially announced its new AI-powered “designer” app during its October 12 fall event earlier this week. The new tool will help users with graphic design and image creation, similar to the popular alternative Canva. The new Microsoft app also looks very similar to the Canva Design app and will offer integration with Bing and Microsoft’s own Edge browser. The app will also be part of the Microsoft 365 subscription.

Microsoft says designers will target consumers first. But we could see the app evolving towards more enterprise-focused use cases later on. The tool will be the latest addition in the Microsoft Office 365 subscription, which is increasingly looking for feature enhancements to bring the pack to more new users.

In addition to Canva, Designer will also compete with Adobe, which offers image templates and stock images to customers through its Adobe Express tool. Adobe and Microsoft have more than 30 product integrations, according to a report from CNBC, but Microsoft insists the new Designer app won’t change the company’s collaboration with Adobe in any way.

Meanwhile, Canva also competes with Microsoft in other respects. The image editing and creation tool introduced a new alternative to Microsoft’s PowerPoint last year and also added a Word alternative earlier this September.

DALL-E 2 AI integration

Microsoft’s Designer app will also offer the ability to create visual designs from words powered by OpenAI’s DALL-E 2 artificial intelligence software. The company has assured that all explicit sexual and violent content has been eliminated from the AI ​​training for the service to avoid inappropriate interpretations.

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