The Apple iPhone 15 launch date has reportedly been leaked by an Apple Store employee

Just a month after the release of the Apple iPhone 14 series, there is already talk of the iPhone 15. According to Apple analyst Ming-Chi Kuo, the tech giant could start introducing exclusive features in the iPhone 15 Pro Max. The 2023 iPhone series release date may have been leaked at the moment.

Apple is reportedly instructing its employees at the Apple Milton Keynes store in England to forgo holidays during the upcoming autumn and holiday season. The new iPhones are usually introduced and available for sale at this time.

According to a report by MacRumours, store managers have informed employees that they will not approve time-off requests made between September 15, 2023 and October 7, 2023, December 2, 2023 and early January 2024, according to Traffic” during this time.

Store managers claim the order comes from “above the store,” but retail associates aren’t sure where the order came from in Apple’s corporate hierarchy. The instructions come ahead “to ensure we’re better prepared for next year” during “high-speed moments,” the memo said.

Ming-Chi Kuo, an analyst, claimed that Apple would widen the gap between the Pro and non-Pro iPhone models. The tech giant could start releasing the iPhone 15 Pro Max with exclusive features. To increase sales and profits, Kuo believes the company is likely to do so through a precise product segmentation strategy.

In addition, Apple wants to increase the proportion of Pro models shipped, which will drive up the average selling price of its high-end smartphones. Additionally, Apple is expected to rebrand its top-of-the-line iPhone 15, presumably to be called the iPhone 15 Pro Max, to the iPhone 15 Ultra. According to Bloomberg’s Mark Gurman, renaming the product would be much simpler and more in line with Apple’s latest naming scheme, evident in the Cupertino-based company’s M1 Pro, M1 Mx and M1 Ultra Mac chips.

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